Color-Blocked Kid's Sneakers

Converse's New Color-Block Collection Combines Two Styles

Converse created a new line of sneakers for kids -- the Color-Block collection. It features two new styles for the spring, of the brand's classic All Star style.

Available in sizes for kids of all sizes, the new collection offers the low-top shoe in a pale grey with a cobalt blue, dark grey and white tri-blocked sole, or the mid-ride version in dark grey with orange, navy blue and white tri-blocked sole.

This new collection is unlike anything the brand as ever made before, focusing on a modern design and a minimal color scheme with a small yet bold pop of color. The new Color-Block collection by Converse is available online now with prices ranging from $40 to $50.

Color-block Kids Sneakers
Opportunity to create more color-blocked sneaker collections for kids.
Modern Minimalist Design
Opportunity to develop minimalist designs with bold pops of color for footwear.
Tri-blocked Sole
Opportunity to implement tri-blocked sole designs in various shoe styles.

Sectors Adopting This

Footwear
Potential for the footwear industry to capitalize on color-blocked designs in kid's sneakers.
Fashion
Fashion industry can take inspiration from the modern minimalist design trend seen in the Color-Block collection.
E-commerce
Opportunity for e-commerce platforms to showcase and sell color-blocked footwear collections.
SCORE
0.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 3%
Activity 3%
Freshness 8%