Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,935 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,972 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,972 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,935 cutting edge ideas.

Icelandic Cod Skin Treats

Best Paw Nutrition's Pure Cod Skin Treat Disks Boast Healthy Proteins

— January 16, 2019 — Lifestyle
Best Paw Nutrition's Pure Cod Skin Treat Disks are a healthy dog and cat treat made from 100% Icelandic cod. Each treat provides pets with a rich source of proteins and omega fatty acids and is packaged in a BPA-free, 240-gram jar. Priced at $19.99 per package, these treats incorporate cod skin "which provides healthy protein and omega fatty acids and trace nutrients which are in a biologically available form for carnivores such as cats & dogs."

The air-dried treats are ideal for large dog breeds and feature no added preservatives or antibiotics. They are not only a healthy alternative to treats that can be more caloric or those that feature chemical additives, this snack is also tasty and will aid with maintaining dental hygiene and health.
Trend Themes
1. Icelandic-cod Skin Pet Treats - Alternative and healthy pet treats made from natural and sustainable ingredients like Icelandic cod skin with added nutrients could disrupt the traditional pet treat market.
2. Air-dried Protein Treats - Air drying of premium proteins like cod skin could popularize an alternative method of creating pet food, disrupting the market that relies solely on moisture-rich pet food.
3. Natural Pet Treats - The usage of natural, biodegradable, and environmentally friendly ingredients in pet food could lead to sustainable and healthier food options for pets, which may impact the market in the long term.
Industry Implications
1. Pet Food Industry - The industry needs to consider adding natural, nutrient-filled ingredients to their pet food to cater to a growing demographic of consumers looking for healthier and environmentally-friendly pet products.
2. Sustainable Fishing Industry - Sustainable fishing practices, such as utilizing the by-products of the fishing industry, like fish skins, can lead to innovative pet products and create an additional revenue stream.
3. Eco-friendly Packaging Industry - As consumers increasing demand for environmentally friendly products, packaging companies can deliver innovative solutions to the pet food space like biodegradable and compostable packaging materials, disrupting traditional products and methods.
3.6
Score
Popularity
Activity
Freshness