Hey kids, stop watching TV and make your own movie by reading a book. Sounds like a cool creative concept, right?
But did Dutch ad agency Air, Brussels have to use movie concepts as twisted as those in the ads for Filigranes bookstore?
A Las Vegas romp between a hot chick and a giant cockroach, a Bollywood half-man half-roach prince laying on a bed being serviced by an Indian woman, and surreal scenes with a bat-roach hanging upside down…
The ads were photographed by Paul Ruigrok with creative director/ copywriter Véronique Sels, and art directors Sophie Norman, Nam Simonis and Anthony Hirschfeld.