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Filigranes Bookstore Uses Sex With Cockroaches To Sell Books

 - Jan 27, 2009
References: aironair & adsoftheworld
Hey kids, stop watching TV and make your own movie by reading a book. Sounds like a cool creative concept, right?

But did Dutch ad agency Air, Brussels have to use movie concepts as twisted as those in the ads for Filigranes bookstore?

A Las Vegas romp between a hot chick and a giant cockroach, a Bollywood half-man half-roach prince laying on a bed being serviced by an Indian woman, and surreal scenes with a bat-roach hanging upside down…

The ads were photographed by Paul Ruigrok with creative director/ copywriter Véronique Sels, and art directors Sophie Norman, Nam Simonis and Anthony Hirschfeld.