Dapper Wind-Resistant Jackets

The Coach Jacket Shirt is the Perfect Transitional Jacket

With the summer weather slowly being replaced by chilly fall weather, the Coach Jacket Shirt is the perfect layering piece to accompany any sophisticated outfit. The water-resistant jacket features snap buttons that allow for multiple styling options and quick and convenient removal.

The dapper Coach Jacket Shirt features an avant-garde collar that is easily paired with a plaid flannel, a hoodie, or a dress shirt, making it versatile for work or play. The jacket material is made from 70% cotton and 30% poly fabric for a timeless and minimal aesthetic. Its square-cut silhouette flatters both broad and slender frames and its drawstring bottom allows wearers to personalize the fit to compliment their style.

This relaxed piece is a staple for any modern wardrobe and comes in two colorways: navy and coyote.

Layering Jackets
Opportunity to innovate new layering options for transitional weather.
Customizable Fit Apparel
Opportunity to innovate new pieces that offer personalized fitting options.
Water-resistant Clothing
Opportunity to innovate new clothing materials that offer water-resistance and versatile styling options.

Sectors Adopting This

Fashion and Apparel
Opportunity for fashion companies to create versatile and stylish transitional clothing options.
Outdoor Recreation
Opportunity for outdoor companies to innovate water-resistant and wind-resistant clothing with multiple styling options.
Sportswear
Opportunity for sportswear brands to create customizable pieces for athletes and active consumers.
SCORE
4.3 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 62%
Activity 57%
Freshness 9%