What is the trend of layering jackets?

Opportunity to innovate new layering options for transitional weather.

What is the trend of customizable fit apparel?

Opportunity to innovate new pieces that offer personalized fitting options.

What is the trend of water-resistant clothing?

Opportunity to innovate new clothing materials that offer water-resistance and versatile styling options.

What are the implications for the fashion and apparel industry?

Opportunity for fashion companies to create versatile and stylish transitional clothing options.

What are the implications for the outdoor recreation industry?

Opportunity for outdoor companies to innovate water-resistant and wind-resistant clothing with multiple styling options.

What are the implications for the sportswear industry?

Opportunity for sportswear brands to create customizable pieces for athletes and active consumers.

Dapper Wind-Resistant Jackets : Coach Jacket Shirt

Dapper Wind-Resistant Jackets

The Coach Jacket Shirt is the Perfect Transitional Jacket

Grace Mahas — August 6, 2019 — Fashion

References: westerlindoutdoor

Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest

With the summer weather slowly being replaced by chilly fall weather, the Coach Jacket Shirt is the perfect layering piece to accompany any sophisticated outfit. The water-resistant jacket features snap buttons that allow for multiple styling options and quick and convenient removal.

The dapper Coach Jacket Shirt features an avant-garde collar that is easily paired with a plaid flannel, a hoodie, or a dress shirt, making it versatile for work or play. The jacket material is made from 70% cotton and 30% poly fabric for a timeless and minimal aesthetic. Its square-cut silhouette flatters both broad and slender frames and its drawstring bottom allows wearers to personalize the fit to compliment their style.

This relaxed piece is a staple for any modern wardrobe and comes in two colorways: navy and coyote.

Trend Themes

Layering Jackets — Opportunity to innovate new layering options for transitional weather.
Customizable Fit Apparel — Opportunity to innovate new pieces that offer personalized fitting options.
Water-resistant Clothing — Opportunity to innovate new clothing materials that offer water-resistance and versatile styling options.

Industry Implications

Fashion and Apparel — Opportunity for fashion companies to create versatile and stylish transitional clothing options.
Outdoor Recreation — Opportunity for outdoor companies to innovate water-resistant and wind-resistant clothing with multiple styling options.
Sportswear — Opportunity for sportswear brands to create customizable pieces for athletes and active consumers.

4.3

Score

Popularity

Activity

Freshness