London-based fashion imprint Second Best works in collaboration with PUMA to design its own iteration of the PUMA Clyde sneaker model to honor the silhouette's 05th anniversary. Second Best is rooted in blending cut and sew fabric that is detailed with a plethora of graphics along with hand-dyed designs.
The name is a nod to the concept of never being finished, alluding to the false idea of perfection leaves nowhere else to go. The sneaker features a colorway palette with bold tones of red and black that is finished with exposed stitching in a crisp white. The upper is made from a full suede material as the lateral side of the shoe and tongue are detailed with white Second Best emblems.
Image Credit: Second Best, PUMA, <a rel='nofollow' href='https://hypebeast.com/uk/2023/5/puma-second-best-sneaker-collaboration-official-imagery'>hypebeast</a>
What's Driving This Trend
- Bold Tonal Sneakers
- Collaborations with fashion imprints and limited edition anniversary designs are a growing trend in the sneaker industry.
- Cut and Sew Fabric
- The use of cut and sew fabric and hand-dyed designs is a trend in the fashion industry that is becoming more popular for adding unique and personalized elements to clothing and accessories.
- Exposed Stitching
- The trend of exposed stitching adds a touch of rawness and authenticity to fashion items, and is becoming more common in footwear design.
Who This Affects Most
- Fashion Industry
- The fashion industry has opportunities to collaborate with sneaker companies and incorporate unique design elements to create limited edition items.
- Sneaker Industry
- The sneaker industry can explore collaborations with fashion imprints and incorporate unique design elements to create limited edition anniversary sneakers.
- Textile Industry
- The textile industry can take advantage of the trend of cut and sew fabric and hand-dyed designs by providing materials and services for fashion companies looking to create unique pieces.
