Joe Perez was the art director of Donda and he recently launches his own project with the introduction of the latest fashion label 'Club Fantasy.' The brand also drops its inaugural capsule entitled 'Endless Euphoria' -- the lookbook that accompanies the capsule is modeled by Gully Guy Leo.
The collection is designed from an angle that drew strong inspiration from the special fusion that exists between music and fashion. The two industries go hand in hand and are translated through designs that recall a playful, yet rebellious rave culture. To inform this fused concept are a plethora of loud colors along with psychedelic graphics prints that recall the 80s and 90s rave culture along with patterns such as neon hues and tie-dye pattern