A unique, eye-catching colorway of On's Cloudflash Sneaker is available exclusively through the high-end fashion online retailer SSENSE. With a subtle brown upper, accented by a kiwi-colored sole and undertones, the model will surely capture consumers' attention.
The Cloudflash Sneaker is a performance-driven shoe, featuring On’s signature Helion™ powered CloudTec® midsole
with a carbon fiber-enriched Speedboard™. The design technology promises to increase the efficiency of the wearer. Other material choices include a jersey lining and perforated detailing in the toe area. This increases breathability and comfort while also enhancing the look of the shoe.
Logos are present throughout the upper of the Cloudflash sneaker, including a logo on the lateral side, on the tongue, and soon the outer side of the fingers.
Image Credit: SSENSE
Key Themes Behind This Trend
- High-end Fashion Collaborations
- Collaborating with high-end fashion retailers to create exclusive colorways of performance shoes presents an opportunity for disruptive innovation
- Performance-driven Footwear
- Designing footwear with innovative technology that enhances the wearer's efficiency creates a space for disruptive innovation
- Breathable Materials
- Incorporating breathable materials into footwear design to increase comfort and style has potential for disruptive innovation opportunities
Where This Applies
- Sporting Goods
- The sporting goods industry can innovate by partnering with fashion outlets to create exclusive sportswear that increases efficiency and comfort for athletes
- Fashion
- The fashion industry can leverage innovative technology to create unique performance footwear that enhances both form and function
- Materials Science
- Material science companies can innovate by developing new breathable materials for use in the athletic and fashion industries
