adidas introduces a new tonal iteration of the Harden Vol.7 sneaker model in a Cloud White colorway palette detailed with black and white tones. It is one of the first palettes to launch for the seventh signature shoe by the athlete. In terms of the sneaker itself, it is made with a mesh material followed by quilted stitching throughout the upper and a suede leather material making up the toe box.
A lot of the shoe is designed in a cloud white hue accented by core black to add a touch of tonal contrast. Most of the upper are made with white hues and then cream tonal suede details the toe box -- the bootie, laces, and pull tabs are lined with black. The heel is semi-translucent and the sneaker is rounded out by the white Boost on the medial heel.
Image Credit: adidas, <a rel='nofollow' href='https://hypebeast.com/2023/2/adidas-harden-vol-7-cloud-white-hq3425-release-info'>hypebeast</a>, <a rel='nofollow' href='http://adidas.com/'>adidas</a>
Key Themes Behind This Trend
- Tonal Colorway Sneakers
- Opportunity for sneaker brands to create more tonal colorway sneakers for athletes.
- Semi-translucent Sneaker Elements
- Opportunity for sneaker brands to incorporate semi-translucent elements in their design.
- Mixing Materials in Sneaker Design
- Opportunity for sneaker brands to experiment with mixing different materials in their designs.
Where This Applies
- Athletic Footwear
- The athletic footwear industry has an opportunity to explore new design innovations for athletes.
- Sportswear
- Sportswear brands could develop new complementary products for the shoes such as tonal tracksuits or accessories.
- Athlete Endorsement Deals
- This trend could lead to a chance for athlete endorsement deals with brands to create a signature shoe design.
