The Seoul-based clothing brand We11done is aiming to redefine the way consumers view K-Fashion after introducing an audacious clothing line that reimagines traditional clothing pieces, like Harley Davidson tees or vintage band merchandise.
The inspiration behind the brand's Spring/Summer 2018 line is "what I wore Yesterday" which deviates from the traditional forward-thinking instinct of fashion to allow for the individual to assess their personal aesthetic through a retrospective lens. The entire line is comprised of a wide assortment of stylings that would appeal to those looking to make a bold fashion statement, including "oversized hoodies and drop-shoulder blazers, to low-waist skirts and one-piece dresses — all designed with an off-kilter aesthetic."
In addition, the brand will be retailing a line of reimagined Harley Davidson tees, which will be available exclusively at the brands Hong Kong-based pop-up.
Why This Trend Is Growing
- Reworked Vintage Fashion
- Disruptive innovation opportunity: Brands can capitalize on the trend by offering unique and reimagined vintage clothing pieces for consumers looking for a distinctive fashion statement.
- Retro Aesthetic
- Disruptive innovation opportunity: Fashion brands can tap into the consumer desire for a retrospective lens and create designs that evoke nostalgia while still offering a contemporary twist.
- Bold Fashion Statements
- Disruptive innovation opportunity: Brands can cater to consumers seeking to make daring fashion choices by offering unconventional and statement-making clothing options.
Industries Being Reshaped
- Fashion Retail
- Disruptive innovation opportunity: Retailers can curate and market reworked vintage lines to attract customers who are seeking unique and nostalgic fashion pieces.
- Pop-up Retail
- Disruptive innovation opportunity: Pop-up stores can collaborate with clothing brands to exclusively retail reimagined vintage lines, offering limited edition items and driving customer excitement and engagement.
- Fashion Design
- Disruptive innovation opportunity: Fashion designers can incorporate retro aesthetics and reimagined vintage elements in their collections to cater to the growing demand for unique and unconventional fashion designs.
