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Clock or Sculpture?

About Time by Cultivate

— February 19, 2007 — Unique
CULTIVATE is a design house that, as many Dutch designers do, explores the extreme edges of puns. They are very toung-and-cheek with their designs. The About Time table clock is certainly in this punny vein. It's what you might call a triple entendre. One meaning is: it's about time we got such a great clock on the market. Another meaning is: this object is about time: which isn't immediately apparent at first glance. The third meaning is: the clock is not about telling “accurate time” but “about time”. That is, instead of having numbers on the face of the clock, the clock displays phrases like, ” It's probably about seven.”

The mechanism to tell time is also a genius move. The shape of the clock is a cone. The clock slowly rolls in a circle as time goes by. It has a slow, lulling motion. I think it's a wildly successful re-examination of the importance of the accuracy of time and people's modern hectic schedule. You should buy one now!
Trend Themes
1. Punny Design - There is a trend of designers exploring the extreme edges of puns in their design work, as seen in CULTIVATE's About Time clock.
2. Alternative Time Display - There is a trend of clocks moving away from traditional numerical displays and using phrases or unconventional methods to indicate time, as demonstrated by CULTIVATE's About Time clock.
3. Re-examining Importance of Time - There is a trend of re-examining the significance of time and its relation to people's modern hectic schedules, exemplified by CULTIVATE's About Time clock.
Industry Implications
1. Design - The design industry can take advantage of the trend of punny design by incorporating humor and wordplay into their products.
2. Clock Manufacturing - The clock manufacturing industry can explore alternative time displays, such as using phrases or unconventional methods, to offer unique and innovative clock products.
3. Productivity Tools - The productivity tools industry can tap into the trend of re-examining the importance of time and develop products that help individuals manage and optimize their schedules effectively.
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