Clinique Becomes the First in Estée Lauder's Portfolio to Launch an NFT
Elena Rahman — October 26, 2021 — Tech
References: instagram & cosmeticsbusiness
Clinique is bringing consumers a new digital experience with the debut of its collectible non-fungible token (NFT). The assets are described as the brand's digital embodiment. Clinique's new NFTs are dubbed the MetaOptimist and include three editions. In addition, the NFTs are part of a social media competition.
Clinique Smart Rewards members have a chance to win one of the three NFTs. Their prize also includes an annual assortment of products over the next decade. To win, participants must express how the brand brings them joy through either a video or photo posted to Instagram, TikTok, or Twitter. The post must include the tags #MetaOptimist, #Clinique, and #Contest. Overall, the NFTs are a contemporary way to celebrate consumer loyalty.
Image Credit: Clinique
Clinique Smart Rewards members have a chance to win one of the three NFTs. Their prize also includes an annual assortment of products over the next decade. To win, participants must express how the brand brings them joy through either a video or photo posted to Instagram, TikTok, or Twitter. The post must include the tags #MetaOptimist, #Clinique, and #Contest. Overall, the NFTs are a contemporary way to celebrate consumer loyalty.
Image Credit: Clinique
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