Clear Sporty Backpacks

The adidas Originals Clear Backpack is Stylish and Sporty

Minimalists will be drawn to the new offerings from adidas Originals, as it includes a clear backpack and fanny pack, both of which boast the iconic brand's trefoil logo.

Perfect for sporting around the classroom or using to accessorize any outfit, this look is sure to offer something a little different, while still remaining practical for everyday wear. This new see-through introduction arrives in two styles: a backpack, and a fanny pack. The backpack iteration features multiple pockets that can hold one's smaller items, like a phone or keys, while the fanny pack iteration is ideal for those looking for a convenient experience, that's not as limiting or uncomfortable as a purse.

Image Credit: adidas Originals / six:02

Clear Backpacks
Disruptive Innovation Opportunity: Clear backpacks can be designed with safety features for schools and crowded areas
Minimalist Design
Disruptive Innovation Opportunity: Minimalism can be applied in various industries, such as furniture, fashion, and tech products
Convenient Fashion Accessories
Disruptive Innovation Opportunity: Designing fashionable and practical accessories can attract consumers who value both aesthetics and functionality

Who This Affects Most

Education
Disruptive Innovation Opportunity: Creating safe and practical clear backpacks for students and teachers
Fashion and Apparel
Disruptive Innovation Opportunity: Producing stylish and innovative accessories for everyday use
Travel and Leisure
Disruptive Innovation Opportunity: Developing clear backpacks and fanny packs for travel and outdoor activities
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 65%
Activity 28%
Freshness 8%