Clean-Label Liquid Margarine

This Next-Gen Margarine Suits Artisanal and Industrial Bakeries

Bunge Loders Croklaan launched a new clean-label liquid margarine—Delica Pro Gold.

Consumers are becoming more and more conscious about their product choices and are looking for healthier alternatives to conventional bakery products. Delica Pro Gold is a plant-based, clean-label margarine without E-numbers, artificial colors or flavors. Its formula includes a mix of virgin oils of wheat germ, corn and linseed.

Delica Pro Gold is part of a new movement of less processed food and has a lower calorie intake, with 20 per cent fewer calories and an improved nutritional profile. The list of functional benefits is also impressive as Delica Pro Gold provides a crispier crust, a golden color that consumers associate with a less processed and more natural product, a fluffier and lighter structure for pound cakes, and muffins with a slightly nutty taste adds to the wholesome experience. As a result, the manufacturer believes this product will be ideal for both artisanal and industrial bakeries.

Clean-label Products
The trend towards less processed food creates opportunities for clean-label products with improved nutritional profiles and fewer artificial additives.
Plant-based Margarine
The popularity of plant-based diets presents opportunities for non-dairy, clean-label margarine made with virgin oils.
Healthier Bakery Products
Consumers' increasing demand for healthier bakery products with lower calorie intake and improved nutritional profiles presents opportunities for innovative and healthier bakery products.

Who This Affects Most

Food Manufacturing
The food manufacturing industry has the opportunity to innovate and create clean-label products with healthier formulations and improved nutritional profiles.
Bakery
The bakery industry has the opportunity to offer customers healthier options with clean-label, plant-based, and non-dairy products that provide functional benefits such as a crispy crust and golden color.
Food Service
The food service industry has opportunities to cater to the increasing demand for healthier bakery products with plant-based and clean-label margarine that provide a natural and wholesome experience for consumers.
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 54%
Activity 89%
Freshness 8%