Although summer isn't over, fashion magazines are already getting us primed for fall trends. In the 'Clean and Clear' Marie Claire Korea shoot, fall's hottest fashions are showcased; matte neutral shades offer a dramatic change from summer's bright neon styles.
The 'Clean and Clear' Marie Claire Korea features model Hyun Yi Lee with big frizzy hair in formal attire. The editorial spread was shot by photographer Choi Yong Bin.
Implications - In an increasingly consumer-oriented society, minimalism and simplicity are sometimes left behind when it comes to consumerism. However, the success of artworks, fashion lookbooks and collections that are based around the old adage 'less is more' are indicative of a society eager to embrace minimalism and steer away from excess.
What's Driving This Trend
- Minimalistic Fashion
- Opportunity to create fashion lines and lookbooks that embrace minimalism and simplicity in design.
- Neutral Color Palette
- Opportunity for brands to capitalize on the popularity of matte neutral shades in the fashion industry.
- Consumer Desire for Simplicity
- Opportunity for businesses to cater to a society eager to embrace minimalism and steer away from excess in consumer products.
Who This Affects Most
- Fashion and Apparel
- Opportunity for fashion brands to incorporate minimalistic designs and neutral color palettes into their collections.
- Beauty and Cosmetics
- Opportunity to create beauty products and makeup lines that align with the trend of minimalistic fashion and neutral tones.
- Home Decor
- Opportunity for the home decor industry to offer minimalist and neutral-themed products to cater to the consumer desire for simplicity.
