Throughout her career, Claudia Schiffer carefully cultivated an image of Miss Proper, but now that she is approaching an age where a little more daring is required to stand out, she is up to the challenge.
Schiffer is dressed in Dolce & Gabbana for the Vogue Italia March 2009 edition, photographed by Patrick Demarchelier. Slouching seductively (or drunkenly) in the back of a limo is, apparently, the new, more comfortable, catwalk for Ms. Schiffer.
Implications - In order to stay relevant with new fashion and pop culture crazes, businesses and artists must adapt to create images and products that will appeal to younger viewers. The use of celebrity endorsement will boost the media attention surrounding an item or company, especially if the ad is in any way controversial or shocking. By showing a public figure in a different and unfamiliar light, a company can create consumer interest in their product.
More Stats +/-
Movie Star Meets Superstar Dancer
Old Supermodels, Reinvented
End of The Supermodel Era
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Claudia Schiffer Sheds Her Good-Girl Image for Vogue Italia
- By: Going Like SixtyMar 26, 2009 Updated: Aug 15 2011