Nike is launching a new Dunk Low silhouette for Clark Atlanta University as a part of its university lineup of collegiate-inspired colorways. The forthcoming Dunk features smooth leather uppers that are dipped in a gray shade, solid black overlays, and red accents on the Swoosh, liners, and above the midsole.
References to Clark Atlanta’s panther mascot can be found on the tongues and translucent outsoles, while the University’s “FIND A WAY OR MAKE ONE” slogan decorates the laces. The heels opt for “1988” instead of Nike branding text that references the year that Clark College joined with Atlanta University to make Clark Atlanta University. The new Clark Atlanta Dunk Low silhouette will be released shortly via Nike and select retailers.
Image Credit: Nike
What's Driving This Trend
- Collegiate-inspired Colorways
- There is an opportunity for other university-inspired colorways for sneakers and apparel.
- Customized Branding
- More and more brands have started to provide customized branding for colleges and universities's merchandise.
- Sneaker Collaborations
- Collaborating with popular and niche universities for limited-edition sneakers is a relatively unexplored marketing tactic for footwear brands.
Who This Affects Most
- Footwear
- The footwear industry can benefit from developing specific collections for certain universities with customized branding.
- Clothing and Apparel
- There is an opportunity for apparel brands to create more university-inspired collections that can be sold in campus stores.
- Marketing and Advertising
- Sneaker collaborations with universities can be an effective marketing tactic for both footwear brands and colleges to boost brand exposure and broaden their target audiences.
