Ideas
Explore the world's #1 largest database of ideas and innovations, with 457,724 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,891 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,891 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,203 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 457,724 cutting edge ideas.

City-to-Trail Hiking Boots

Hi-Tec Recently Launched a New Series of Boots Just in Time for Fall

— September 12, 2022 — Fashion
Just in time for autumn and the activities that go with the cooler weather, Hi-Tec has expanded its portfolio with the introduction of the new city-to-trail hiking boots. Hi-Tec began in 1974 as a sneaker company specializing in footwear for squash players but quickly evolved into a globally known hiking footwear brand.

The brand's latest collection blends city-to-trail functionality and modern technologies at a very accessible price below the typical trail-functional footwear brands. Some notable pieces from the collection for men include the Trail Destroyer, the Skamania, and the Blackrock. On the other hand, the women's series features the Altitude VI I WP and the Apex.

The entire HI-Tec collection is now available to purchase online and in stores.
Trend Themes
1. City-to-trail Footwear - The rise of hybrid footwear that combines urban style with outdoor features presents an opportunity for brands to capture a new market.
2. Affordable Trail Functional Footwear - Creating trail functional footwear that is accessible to a wider audience could disrupt the market and attract more consumers.
3. Gender-specific Hiking Collections - Offering gender-specific hiking collections can improve the fit and comfort of the footwear and appeal to a broader range of consumers.
Industry Implications
1. Footwear - Footwear companies can explore the trend of city-to-trail hiking boots and offer innovative designs that combine style and functionality for outdoor enthusiasts.
2. Outdoor Recreation - The trend of affordable trail functional footwear presents an opportunity for outdoor recreation companies to expand their product offerings and enter new markets.
3. Gender-specific Retail - Gender-specific hiking collections can disrupt retail industry norms and benefit companies that prioritize inclusivity and tailored customer experiences.
6.9
Score
Popularity
Activity
Freshness