The Store's City TV News Everywhere! tee is a blast from the past and was designed in collaboration with Retrontario. The organization celebrates Ontario's televisual history by preserving archival footage that most Toronto natives grew up watching.
This 100% cotton tee is printed in Canada and is accented with a nostalgic City TV logo that was used by the television network throughout the 90s and early 00s. The garment also includes "channel 79" and "cable 7" detailing and "Everywhere!" slogans in white on each arm.
Specializing in apparel that features Toronto-specific imagery, Canadian clothing label The Store successfully appeals to Millennials with an appreciation for nostalgia. In addition to its City TV tee, the brand has also payed homage to other Canadian institutions including The Mandarin restaurants, Coffee Time and convenience store chain Mac's.
Key Themes Behind This Trend
- Nostalgic Apparel
- Opportunity to create nostalgic-themed clothing that appeals to Millennials with an appreciation for the past.
- Preservation of Archival Footage
- Opportunity to preserve and showcase archival footage that represents a city's televisual history.
- Brands Collaborating with Nostalgic Organizations
- Opportunity for brands to collaborate with organizations that celebrate and preserve nostalgia in order to create unique and meaningful products.
Where This Applies
- Apparel
- Opportunity for clothing companies to cater to Millennials with nostalgia-themed garments.
- Filmmaking and Media Preservation
- Opportunity for professionals in the film and media industry to preserve and showcase televisual history through archival footage.
- Collaborative Marketing
- Opportunity for brands to collaborate with nostalgic organizations to create unique marketing campaigns and products.
