Reebok introduces its newest iteration of the Instapump Fury BOOST sneaker by the name of 'City Sticker.' It takes a simplistic black, white, and true gray colorway as the base foundation. The sneaker is then detailed with a plethora of multi-tonal logos and drawings that honor the sneaker's rich heritage. The sole unit celebrates adidas with the split BOOST as the foundation.
The upper's base is detailed with branding drawn from the sportswear label's archives including the Instapump Fury badges, classic Reebok motifs, 'The Athlete's Shoe' logos, and much more. The rest of the shoe feature graffiti aesthetic, bubble interpretations, vintage looks, and distressed accents for a busy look. Rounding out the shoe include the TPU added to the front and back for structural purposes.
Image Credit: atmos Tokyo
Why This Trend Is Growing
- Multi-tonal Logos
- There is an opportunity for companies to incorporate a variety of logos and designs that honor the brand's heritage in a disruptive way.
- Graffiti Aesthetic
- There is a disruptive opportunity to incorporate customized graffiti that can add character and personality to various products.
- Chunky Soles
- There is an opportunity to incorporate chunky soles for added comfort and style in various footwear designs.
Industries Being Reshaped
- Fashion
- Fashion businesses can explore incorporating customized logos and designs to capture consumer attention and create a unique customer experience.
- Art
- Artists can explore opportunities to collaborate with brands to create customized graffiti art designs that can be incorporated into various products.
- Footwear
- Footwear companies can explore incorporating chunky soles for added comfort and to appeal to consumers who value style and comfort in their footwear.
