adidas and CircoLoco Debut the 'Forum Lo' and 'adilette' Shoes
Kanesa David — July 26, 2022 — Fashion
CircoLoco and adidas have partnered for two limited edition footwear silhouettes that celebrate the nightclub's rich history and 23 years of operation. The collection comprises the ‘Forum Lo’ and ‘adilette’ slides in two new colorways inspired by the Ibiza-based establishment. The ‘Forum Lo’ incorporates a deep black leather construction, adjustable lace closures, velcro straps, and a thick rubber outsole with red panels. Similarly, the ‘adilette’ boasts an all-black exterior, CircoLoco branding, EVA outsole, and a padded Cloudfoam footbed.
The CircoLoco x adidas ‘Forum Lo’ and ‘adilette’ silhouettes will be made available on the adidas website on July 29 outside of the U.S. American consumers can shop the CircoLoco collection when it lands on the website in October 2022.
Image Credit: adidas, CircoLoco
The CircoLoco x adidas ‘Forum Lo’ and ‘adilette’ silhouettes will be made available on the adidas website on July 29 outside of the U.S. American consumers can shop the CircoLoco collection when it lands on the website in October 2022.
Image Credit: adidas, CircoLoco
Trend Themes
1. Nightclub-inspired Sneaker Capsules - The trend of creating limited edition footwear collections based on iconic nightclubs highlights opportunities to engage with younger consumers through nostalgia and exclusivity.
2. Collaborations in Fashion - Partnering with well-known establishments outside of traditional fashion industry collaborations creates opportunities to leverage unconventional marketing and reach new audiences.
3. Retro Aesthetic - Retro-inspired designs, like those in the CircoLoco x adidas collection, are resonating with consumers and present an opportunity for established brands to tap into nostalgia and create new product lines.
Industry Implications
1. Fashion - Fashion brands can leverage limited edition collaborations that draw on nostalgia for iconic nightclubs to create unique products and generate buzz around their brand.
2. Music and Entertainment - Partnering with fashion brands to create merchandise or limited-time collections based on an iconic nightclub creates opportunities for music and entertainment establishments to expand their reach and create new revenue streams.
3. Footwear - Footwear companies can leverage retro designs and collaborate with non-traditional partners to create unique limited edition collections that appeal to both sneakerheads and fans of the partner organization.
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