Family owned jewelry and watch brand Chopard recently expanded its offerings with the addition of a stunning emerald necklace, which is also encrusted in 18-karat white gold and diamonds.
The entire necklace is covered in the luxurious materials, with even the clasp at the back covered for a uniform aesthetic that's never interrupted. Cascading down the front of the necklace is a large pendant, which consists of fluid spirals that are interlocked with one another. With this, the necklace is given a bold yet modern look, appealing to consumers who have an appreciation for statement-making elegance when it comes to their accessories.
The necklace is currently available from NET-A-PORTER, where it sells for just over $320,000. Those looking to further accent the necklace can also find matching earrings on the retailer's site.
Why This Trend Is Growing
- Luxury Jewelry
- Disruptive innovation opportunity: Develop more affordable, high-quality alternatives to cater to the growing demand for luxury jewelry.
- Statement-making Accessories
- Disruptive innovation opportunity: Create unique and eye-catching accessories that make a bold fashion statement.
- Online Luxury Retail
- Disruptive innovation opportunity: Build an exclusive online platform that offers a curated selection of high-end jewelry for a seamless luxury shopping experience.
Industries Being Reshaped
- Jewelry
- Disruptive innovation opportunity: Incorporate sustainable materials and ethical practices into jewelry production to meet the evolving consumer preferences for eco-friendly products.
- Fashion Accessories
- Disruptive innovation opportunity: Integrate innovative technologies like 3D printing and smart materials into accessory design to offer novel and customizable options.
- E-commerce
- Disruptive innovation opportunity: Develop advanced virtual reality tools that allow customers to virtually try on and experience high-end jewelry and accessories online, enhancing the convenience and engagement of online luxury shopping.
