PUMA launches a new colorway palette to join its Weekend OG sneaker model with the new Chocolate Brown to join the roster this time around. Notably, the lateral side of the shoe is seen without the usual Formstripe for a more minimal design language this time around.
It is made up of suede materials all throughout for a soft feel -- this is fully applied in the chocolate brown hue and marked with gold tonal branding as a touch of contrast. Resting under the upper is the retro base that includes a textured crepe rubber cup sole in order to provide some grip to the shoe. The silhouette made its original debut back in the 70s and now makes a contemporary return.
Image Credit: PUMA
Why This Trend Is Growing
- Chocolate-inspired Footwear
- Opportunities to create new fashion products that take inspiration from food and beverage.
- Minimalist Design Language
- Creating products with a simplified and sleek design aesthetic.
- Retro Footwear Silhouettes
- Reviving vintage styles for modern consumers.
Industries Being Reshaped
- Fashion
- Designing footwear with unique colorways and minimalistic design language.
- Food and Beverage
- Creating crossover products inspired by popular food items.
- Retail
- Offering vintage-style footwear options in addition to modern trends.
