In early May, Harper’s Bazaar invited makeup artists from 20 brands to create something special for the 20th anniversary of its Chinese editions.
The above gallery displays the motif of oriental looks created by various makeup artists including Arianne Damboise from Benefit. She turned the funky Benefit girl Gabbi into a graceful ‘New Shanghai Lady.’ She said the whole idea was inspired by a unique old Shanghai calendar from the 1930s.
Helena Rubinstein’s Charlotte Tilbury showed a distinguished look through dark wine-colored lips and green hued eye shadow. And the facial costumes of Chinese opera gave Estee Lauder’s Zhang Qiang an idea to create his own style by adding red on the model’s smoky eyes.
Harper's Bazzar China Celebrates 20th With Oriental Touch
1. Oriental Motifs in Makeup - The popularity of blending traditional oriental elements into modern makeup looks presents new opportunities for cosmetics companies to introduce innovative product lines.
2. Collaborative Makeup Collections - Partnering with multiple brands and artists could lead to unique, limited edition makeup collections that appeal to a wider range of customers.
3. Incorporating Cultural References Into Beauty Products - Using elements of regional culture and history to inspire new product development can create a differentiated brand identity and attract consumers looking for unique and personalized options.
1. Cosmetics - Cosmetics companies can leverage the trend of incorporating traditional oriental motifs and cultural references into makeup lines as a way to appeal to diverse consumer markets and differentiate their product offerings.
2. Fashion - Collaborating with makeup artists and cosmetics brands can open up new opportunities for fashion labels seeking to expand into beauty or create collaborative products.
3. Entertainment - Incorporating traditional elements from local culture into on-screen productions such as movies or TV shows presents new opportunities for makeup artists and cosmetics brands to showcase their products and skills.