Blondey McCoy is one of the most notable skateboarders in London and he recently worked alongside Thames London on the new Children Revisited collection. The capsule captures the essence of what it takes to be British by creating a range of premium knitwear silhouettes that are detailed with contrasting patterns. It is accompanied by ribbed co-ords and accessories to round out the capsule.
All of them are detailed with the brand's logo that is made to represent the Queen's crown. The highlighting item in the collection is the Aviemore polo shirt that is designed in a bright red with navy blue details accenting the chest section. The accessories include the gold ring that has a red face accent.
Image Credit: Thames London
What Makes This Trend Stand Out
- Skateboarder-collab Streetwear
- The rise of skateboarding culture and collaborations with streetwear labels presents an opportunity for fashion brands to tap into a niche market and connect with a younger demographic.
- British-inspired Premium Knitwear
- Designing premium knitwear with traditional British motifs and contrasting patterns presents an opportunity for textile manufacturers and fashion brands to showcase British heritage and craftsmanship.
- Logo-branded Accessories
- Creating logo-branded accessories, such as rings and necklaces, presents an opportunity for accessory brands to expand their product line and offer affordable options for consumers to showcase their loyalty to a brand.
Sectors Adopting This
- Fashion
- The fashion industry can capitalize on the trend of skateboarder-collab streetwear by collaborating with skateboarders and streetwear brands to create unique fashion collections.
- Textile Manufacturing
- Premium knitwear with traditional British motifs and contrasting patterns presents an opportunity for textile manufacturers to showcase their expertise in craftsmanship and heritage.
- Accessories
- Accessories brands can expand their product lines by creating logo-branded accessories that appeal to brand loyalists and offer affordable options for consumers.
