Movie-Celebrating Waffle Snacks

Jack in the Box is Launching a New Chicken and Waffle Sticks Item

'Deadpool & Wolverine' is taking the box office by storm and Jack in the Box is celebrating by launching a new Deadpool-inspired snack: Chicken & Waffle Sticks.

For a limited time, Jack in the Box will be celebrating the launch of the newest Deadpool film, with its new Chicken & Waffle Sticks offering. The dish was originally available as part of a limited test run at select Jack In The Box locations, but now it's available nationwide. The new Chicken & Waffle Sticks snack option consists of two tender Chicken Strips paired with three fluffy Waffles cut into dippable tick shapes. The meal also comes with a side of Buttermilk Ranch Dip and, of course, a side of syrup as well.

Image Credit: Jack in the Box; Fast Food Club; @speculite on Instagram

Movie-tie-in Snacks
Exclusive movie-themed food items amplify brand engagement while offering fans a unique dining experience.
Hybrid Food Creations
Combining popular food items like chicken strips and waffles evolves traditional snacks into innovative and trendy offerings.
Limited-time Offerings
Time-sensitive menus create urgency and drive customer traffic, maximizing short-term sales.

Sectors Adopting This

Fast-food Industry
By incorporating pop culture references, fast-food chains can attract diverse customer demographics.
Entertainment Industry
Collaborations between film studios and food brands create cross-promotional opportunities that boost both parties' visibility.
Food and Beverage Industry
The introduction of unique, limited-edition flavors can captivate consumers and drive experimental purchasing.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 59%
Activity 41%
Freshness 30%