Trader Joe's knows that dogs love cheese just as much as humans, which is why its new Chhurpi Puffs Dog Treats are sure to be enjoyed by every pup.
For those unfamiliar, Chhurpi (or durkha), is an extremely hard Himalayan cheese that's traditionally made from Yak’s milk or buttermilk. After the milk is boiled, the curds are hung out to dry, sliced up, and then dried out over a fire. This process results in some delicious cheese curds that are an excellent snack for humans and dogs alike. Trader Joe's Chhurpi Puffs Dog Treats are a pet-friendly version that takes the snack one step further by microwaving the chhurpi nuggets. This process forces the cheese to puff up and create an even more tantalizing treat for pets.
Image Credit: Trader Joe's
What's Driving This Trend
- Pet Snacks From Nontraditional Foods
- Creating pet snacks from nontraditional foods offers an opportunity for a disruptive innovation in the pet food industry.
- Microwavable Pet Treats
- Developing microwavable pet treats gives a chance for a disruptive innovation in the pet food industry.
- Alternative Protein Dog Treats
- Manufacturing dog treats using alternative protein sources is an opportunity for a disruptive innovation in the pet food industry.
Who This Affects Most
- Pet Food and Snacks
- The pet food and snacks industry can innovate by creating products from nontraditional foods.
- Microwaveable Food Products
- The microwaveable food products industry can innovate by introducing products for pets.
- Alternative Protein for Pet Food
- The alternative protein industry can explore an emerging market by developing dog snacks made from alternative protein sources.
