In 2022, Lush Debuts the Bright & Beautiful Scrub
A new charcoal scrub is on the market, as part of skincare brand Lush's 2022 offerings. Playfully called 'Bright and Beautiful,' this formulation features a slew of nourishing ingredients that will supercharge the cleansing experience for consumers. One of the highlighted ingredients in the charcoal scrub is Vitamin C Powder which works to give the skin a radiance. Lush has also included Fukushima Rapeseed oil to moisturize and nourish and Sunflower Oil to achieve a smoothing effect. Charcoal, on the other hand, has been popularized in the beauty industry as a deeply cleansing, detoxifying, and exfoliating ingredient.
Lush highlights that its charcoal scrub is "an active product" so users "should expect to feel a tingle." The brand also boasts that its formula has a "heady floral aroma of a rose and magnolia garden."
Image Credit: Lush
Lush highlights that its charcoal scrub is "an active product" so users "should expect to feel a tingle." The brand also boasts that its formula has a "heady floral aroma of a rose and magnolia garden."
Image Credit: Lush
Trend Themes
1. Vitamin-packed Skincare - There is an opportunity to create more skincare products that include a variety of nourishing vitamins to supercharge the cleansing experience.
2. Exfoliating Scrubs - There is an opportunity to create more exfoliating scrubs that feature detoxifying and nourishing ingredients like charcoal, Vitamin C Powder, Fukushima Rapeseed oil, and Sunflower oil.
3. Active Beauty Products - There is an opportunity to create more active beauty products that not only cleanse and moisturize, but also give users a tingle to enhance the overall experience.
Industry Implications
1. Skincare Industry - Skincare companies can develop more products that mimic Lush's charcoal scrub as a way to stand out and offer customers a unique skincare experience.
2. Beauty Industry - Beauty companies can explore incorporating more natural and nourishing ingredients like charcoal, Vitamin C Powder, Fukushima Rapeseed oil, and Sunflower oil to create effective and innovative products.
3. Personal Care Industry - Personal care companies can explore creating more tingle-inducing products that offer a more sensory and indulging experience for users.
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