Chanel opted for a fresh face to represent their resort line, replacing Claudia Schiffer with 21-year-old Heidi Mount. The Salt Lake City native made her big ebut at Paris Fashion Week when she both opened and close for Karl Lagerfeld's show.
Karl has demonstrated a huge liking for the young model, even choosing to photograph her himself for Harper’s Bazaar and Numéro magazines. Scoring the Chanel resort gig marks Heidi Mount's first major campaign.
Claudia Schiffer was the face of Chanel back in the 90s too, but last time Lagerfeld filled her shoes with Stella Tennant. At that time, Schiffer expressed some anger issues as a public feud regarding the replacement.
The original supermodels looked like they were making a comeback for a while, but with Claudia out of the picture again, this could actually mark the end of the Supermodel era.