eSports' growing popularity coupled with COVID-19's stay-at-home orders make this year the perfect time to announce Champion's Gamer collection -- a line of comfortable and stylish clothes that were designed specifically for eSports players.
The line features a tactile design that acknowledges the needs of players, including hoodies that can be worn over headsets, zippered kangaroo pockets that are large enough to hold a game controller, and an interchangeable VELCRO patch that players are able to decorate with numerous designs. In a press release, David Robertson, Director Champion Global Brand Marketing said “As a brand that embraces all sports, we wanted to create an unofficial uniform for gamers that modernizes the classic hoodie and recognizes that they are athletes with distinctive needs for their sport."
Image Credit: Champion
What Makes This Trend Stand Out
- Esports-specific Clothing
- The growing popularity of eSports presents an opportunity for the development of clothing lines tailored to the unique needs of gamers.
- Functional Design
- Designing clothing with features like zippered kangaroo pockets and hoodie compatibility with headsets creates innovative solutions for gamer comfort and convenience.
- Personalized Gaming Apparel
- The inclusion of interchangeable VELCRO patches allows gamers to customize their clothing and express their individuality.
Sectors Adopting This
- Fashion
- The fashion industry can tap into the growing eSports market by creating and promoting dedicated clothing lines for gamers.
- Gaming
- The gaming industry can collaborate with fashion brands to co-create gamer-specific clothing items that enhance the gaming experience and offer unique functionalities.
- Sports Apparel
- Traditional sports apparel industries can embrace the rising trend of eSports by adapting their designs and materials to cater to the needs of professional gamers.
