The new Champion Japan Line for Spring/Summer 2018 recently made its Korean lookbook debut. The sportswear label takes inspiration from some old school vibes and crafts iconic silhouettes for the new capsule, exuding coziness and comfort. The new lookbook introduces familiar looks such as the indigo collection, the 'Made in USA' pieces, Reverse Weave sweaters, and varsity selections.
The Champion Japan Line also offers pieces that sport the signature logo, heritage graphic patch details, and branding strips of red, blue, and white. The high-quality garments are accented with premium textiles and constructed with soft materials to maximize consumer comfort. The whole Champion Japan Spring/Summer 2018 collection is available for purchase on Champion's Korean online website.
Image Credit: Champion
Key Themes Behind This Trend
- Old School Vibes
- Disruptive innovation opportunities in the fashion industry to create modern designs with a nostalgic feel.
- Cozy and Comfortable
- Disruptive innovation opportunities in the athleisure industry to develop new materials and technologies for maximum consumer comfort.
- Heritage Graphics
- Disruptive innovation opportunities in the branding industry to create modern graphic designs that incorporate traditional elements.
Where This Applies
- Fashion
- Disruptive innovation opportunities in the fashion industry to explore vintage-inspired designs and fabrics.
- Athleisure
- Disruptive innovation opportunities in the athleisure industry to create sportswear that seamlessly combines style and comfort.
- Branding
- Disruptive innovation opportunities in the branding industry to create visually appealing graphic designs with a sense of heritage.
