Virgil Abloh and Cha Cha Matcha Celebrates the Cafe's Expansion
Ellen Smith — December 7, 2018 — Fashion
Virgil Abloh and Cha Cha Matcha have partnered on a highly anticipated clothing line, and recently the exclusive capsule designs have been released.
The collection is set to hit stores on December 8th, offering consumers a sunny collaboration that's inspired by the cafe's expansion to the West Coast. The designs include hooded sweaters that arrive in colorways like pink, white and black. Each one is printed with a palm tree on the front. The reverse reads "I love you so matcha. Cha Cha Matcha New York City, NY." These celebratory pieces are offering a dose of sunshine throughout the winter season and commemorate the beloved NYC-based cafe as it continues to grow.
The store opens on December 7th, and the first 100 customers will receive one free item from the collection.
Image Credit: Cha Cha Matcha
The collection is set to hit stores on December 8th, offering consumers a sunny collaboration that's inspired by the cafe's expansion to the West Coast. The designs include hooded sweaters that arrive in colorways like pink, white and black. Each one is printed with a palm tree on the front. The reverse reads "I love you so matcha. Cha Cha Matcha New York City, NY." These celebratory pieces are offering a dose of sunshine throughout the winter season and commemorate the beloved NYC-based cafe as it continues to grow.
The store opens on December 7th, and the first 100 customers will receive one free item from the collection.
Image Credit: Cha Cha Matcha
Trend Themes
1. Cafe-inspired Designer Capsules - Opportunity to merge fashion and culinary experiences through collaborative capsule collections.
2. Exclusive Collaborations - Creating limited-edition items to generate excitement and exclusivity among customers.
3. Branding Through Fashion - Using fashion as a marketing tool to expand brand awareness and reach a new audience.
Industry Implications
1. Fashion - Fashion brands can partner with cafes to create unique and limited-edition clothing collections.
2. Retail - Retailers can leverage exclusive collaborations to drive foot traffic and engage customers in-store.
3. Food and Beverage - Cafes can broaden their brand presence and attract new customers by extending into the fashion industry through designer collaborations.
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