Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Celebrity Bag Fights Plastic Bags

 - Jan 14, 2008
References: marksandspencer
We all know plastic bags are set to be a thing of the past, especially in fashion retailers as more and more brands are competing to be at the forefront of the ethical fashion megatrend. Now they are using celebrity endorsements to get their "no plastic bag" protocol across.

These retro style, eco-friendly carrier bags feature celebrities such as Erin O'Connor, Twiggy and UK pop star Myleene Class. They are being sold in Marks and Spencer in the UK, nationwide, and mix consumers fascination with celebs with their desire for green living.