Kevin Amata Shoots ‘After Party' for Celebration Issue 6

 - Nov 18, 2010   Updated: Jul 5 2011
References: kevinamato & homotography.blogspot
Celebration issue 6 will be one to remember, especially with the addition of this hot house party pictorial by Kevin Amata. The shoot features models having the kind of fun your parents would disapprove of.

Brimming with half-naked hotties and bad habits, Celebration issue 6 looks as though it could have been shot at a college campus or dirty downtown loft. Ultimately, the spread simply screams holds-no-bars.

Implications - In the last few years, ad campaigns like Dove's "Campaign for Real Women," and others have made it cool and hip for a company to reject airbrushed models in favor of average, everyday people. A company can capitalize on this movement by featuring advertising (with or without models) that resembles an average social situation rather than a slickly produced marketing campaign.