Celebration issue 6 will be one to remember, especially with the addition of this hot house party pictorial by Kevin Amata. The shoot features models having the kind of fun your parents would disapprove of.
Brimming with half-naked hotties and bad habits, Celebration issue 6 looks as though it could have been shot at a college campus or dirty downtown loft. Ultimately, the spread simply screams holds-no-bars.
Implications - In the last few years, ad campaigns like Dove's "Campaign for Real Women," and others have made it cool and hip for a company to reject airbrushed models in favor of average, everyday people. A company can capitalize on this movement by featuring advertising (with or without models) that resembles an average social situation rather than a slickly produced marketing campaign.
What's Driving This Trend
- Authentic Advertising
- Opportunity for companies to feature advertising that resembles average social situations rather than slickly produced marketing campaigns.
- Rejection of Airbrushed Models
- Trend of companies favoring average, everyday people in their advertising campaigns instead of airbrushed models.
- Provocative Party Pictorials
- Increased demand for party pictorials that push boundaries and feature rebellious behavior.
Who This Affects Most
- Advertising
- Opportunity for advertising agencies to create campaigns that embrace authenticity and reject airbrushed models.
- Magazine
- Magazines can tap into the trend by featuring party pictorials that capture rebellious behavior and attract a younger demographic.
- Photography
- Photographers can explore the demand for provocative party pictorials and offer their services to magazines and other publications.
