Nike introduces a new tonal iteration of the Air Max Plus 2 sneaker model in a colorway entitled Celadon Green. The dreamy update is vibrant and details the chunky silhouette throughout in a gradient design language. The base foundation features mesh materials making up the upper.
The traditional gradient travels from white at the forefront of the shoe and transitions to a the Celadon Green closer to the heel area. The toe area features some nubuck paneling to match the covers. Additionally, the back of the sneaker and the side walls showcase some curved TPU overlay details. Shimmery accents finish out the shoe and can be seen detailing the overlay at the back of the ankle as branding details accompany the heels.
Image Credit: Nike
Why This Trend Is Growing
- Iridescent Sneaker Hues
- Incorporating iridescent colors into sneaker design creates opportunity for disruption in the fashion and footwear industries.
- Gradient Design Language
- Implementing gradient designs in products beyond sneakers presents a new opportunity for disruption in industries ranging from graphic design to home decor.
- TPU Overlay Details
- Using TPU overlays on products beyond footwear, such as cellphone cases or laptop covers, could be a disruptive innovation opportunity in the tech and accessory industries.
Industries Being Reshaped
- Fashion
- Incorporating iridescent designs into clothing and accessories offers potential for disruption in all aspects of the fashion industry.
- Footwear
- Using gradient design language and incorporating TPU overlays into sneakers continues to offer opportunities for disruption in the footwear industry.
- Graphic Design
- Gradient design language in visual design presents an opportunity for disruptive innovation in graphic design and marketing industries.
