The legendary model and former America’s Next Top Model contestant, Winnie Harlow, has just launched a new beauty brand called CAY Skin.
As a model who also spent many summers in Jamacia, Winnie Harlow certainly knows a thing or two about caring for your skin. But after a severe sunburn in 2018, Harlow decided to turn her skincare knowledge into a business. Now, CAY Skin is launching with an array of products that help to protect skin from the sun, while also keeping the skin moisturized. As Harlow explains, "Traditional sunscreens are notorious for being heavy, uncomfortable, not wearing well under makeup, and worst of all, leaving a white or purple cast, especially on people of color. This has led to so many people I know skimping on suns care in everyday life."
Products such as the Isle Face Glow Lotion and the Universal Mineral Face Lotion are available now from the Cay Skin website, and will hit Sephora's online shop on March 22 and retail stores April 1.
Image Credit: CAY Skin
What Makes This Trend Stand Out
- Model-created Beauty Brands
- Winnie Harlow's launch of CAY Skin sets a trend for models launching their own beauty brands.
- Sun Protection Skincare
- CAY Skin's emphasis on sun protection creates a trend for skincare brands focusing on this aspect.
- Inclusive Skincare
- CAY Skin's focus on creating products that work well on all skin types encourages a trend for inclusive skincare.
Sectors Adopting This
- Beauty and Personal Care
- The beauty industry offers a disruptive innovation opportunity for models to launch their own successful brands.
- Skincare
- CAY Skin's emphasis on sun protection and inclusivity creates an opportunity for disruptive innovation in the skincare industry.
- Retail
- The retail industry can take advantage of the growth of model-created beauty brands by offering them in stores and online.
