The Ones 2 Watch 'State of Mind' exclusive highlights casual Normcore styles that are both understated and effortlessly chic. This editorial is captured by the lens of Jun Yasuo of The Jaunties and features model Kirika at Elite Milan.
Keiichi Sakakura is in charge of this editorial's wardrobe picks and art direction and collaborates with The Ones 2 Watch editor Rosie Daly to bring its vision to life. Hair and makeup for State of Mind is the work of Moe Mukai who opts for a choppy and structured cut and fresh-faced beauty looks.
While model Kirika's hairstyle is choppy and accented with blunt bangs, her makeup is less edgy and consists of light foundation and a natural lip.
Key Themes Behind This Trend
- Normcore Fashion
- Casual and understated Normcore clothing styles are becoming increasingly popular among fashion-conscious consumers.
- Effortless Chic Style
- Effortlessly chic clothing styles are gaining traction and becoming a go-to for people seeking comfort without sacrificing style.
- Structured Haircuts
- Structured haircuts with choppy layers and blunt bangs are gaining popularity as a low-maintenance hairstyle choice among fashion-forward individuals.
Where This Applies
- Fashion Industry
- The fashion industry has an opportunity to capitalize on the growing popularity of casual and understated Normcore clothing styles by incorporating them into their collections.
- Beauty Industry
- Opportunities for low-maintenance beauty products and services can be created for people seeking structured haircuts, and fresh-faced, natural makeup looks like the ones featured in this editorial.
- Retail Industry
- Retailers can benefit from offering a wider selection of effortlessly chic clothing styles that cater to the growing demand for casual, comfortable fashion options.
