Ralph Lauren has long been renowned for the quality, comfort and utter opulence of its cashmere sweaters, but the company is now looking to accelerate the sustainability ethos associated with these products with the launch of its first cashmere sweater to meet 'Cradle to Cradle Certified Gold' standards.
This cashmere sweater is crafted out of organic cashmere fibers, with its eco-friendly credentials certified by the Cradle to Cradle Products Innovation Institute, which works to set international standards of excellence for sustainability and safely crafted products, drawing from an array of factors including climate protection and social justice.
In a press release, Ralph Lauren touted this sustainably crafted cashmere sweater as something that was created in order 'to be worn, cherished, and live on ethically for generations to come.' The sweater is available under the Collection label for women as well as the Purple Label for men.
Image Credit: Ralph Lauren
Why This Trend Is Growing
- Eco-friendly Fashion
- Sustainability and eco-friendly fashion products are on the rise as consumers become more ethically aware and look for products made from sustainable materials.
- Cradle-to-cradle Certified Products
- The certification of products under the Cradle-to-Cradle program is growing as more companies seek to cater to the demand for sustainably made products
- Organic Clothing
- The trend towards using organic materials for clothing production is on the rise as people become more aware of the impact of clothing production on the environment.
Industries Being Reshaped
- Fashion Industry
- Fashion companies looking to cater to the growing demand for sustainably made products have an opportunity to create eco-friendly clothing lines using organic materials and Cradle-to-Cradle certification
- Textile Industry
- The textile industry has an opportunity to reduce its environmental footprint by adopting more sustainable practices in the production of clothing
- Luxury Goods Industry
- Luxury brands can tap into the growing market for ethical and sustainable products by creating high-end products that meet the same standards.
