Theon Design is celebrating its 10th anniversary with a bespoke Porsche built around a classic 964, giving the iconic air-cooled coupe a lighter, more powerful new lease on life. Developed at the company's Oxfordshire workshop, the 18-month project combines a 419-hp 4.0-litre flat-six engine with carbon-fibre body panels and a cabin finished in Beechnut leather. The finished car weighs just 2,535 pounds while retaining the familiar shape of the original 911.
Despite the performance upgrades, Theon has also considered what the car would be like to live with. Drivers can switch between engine settings, including a gentler town mode, while the suspension has been tuned for Britain's often uneven roads.
The company has also launched an online configurator and US concierge service through Humble House, making it easier for American buyers to commission a build. Coupes start at $575,000, excluding the donor car, putting Theon's take on the classic Porsche firmly in the bespoke luxury market.
Image Credit: Theon Design
Key Themes Behind This Trend
- Carbon-fiber Restomods
- Lightweight composite bodywork is reshaping classic-car restoration by pairing heritage design with modern performance, creating premium demand for faster, more usable collector vehicles.
- Configurable Heritage Luxury
- Digital configurators are bringing bespoke automotive commissioning into a more accessible online experience, enabling high-value personalization around legacy models and craftsmanship.
- Daily-usable Collectibles
- Adaptive drive modes and road-tuned suspension are expanding the appeal of collector cars by blending analog character with comfort suited to real-world driving.
Where This Applies
- Luxury Automotive
- Ultra-premium restomod builds are redefining exclusivity through limited-production craftsmanship, performance engineering, and personalized ownership services.
- Automotive Aftermarket
- High-end modification specialists are creating new value from older vehicle platforms by upgrading materials, powertrains, interiors, and usability without erasing original identity.
- Collector Car Services
- Concierge importing, sourcing, and commissioning support is becoming a differentiator for affluent buyers seeking simplified access to rare customized vehicles across borders.
