adidas ‘Adilette 22’ has returned in a new ‘Carbon/Aluminum’ colorway for the summer, drawing comparisons between the adidas-designed slides and Kanye West’s YEEZY label. The new ‘Adliette’ colorway is reminiscent of the YEEZY FOAM RNNR in ‘MXT Moon Grey,’ offering a more accessible alternative to the widely popular silhouette. The slide boasts a recycled body decorated with 3D topography and martian expeditions, opting for ‘Carbon’ and ‘Aluminum’ shades to accentuate the rippled Earth-like properties of the shoe.
adidas’ “THE BRAND WITH THE THREE STRIPES” branding can be found on the lateral side of the sole, in addition to a small Trefoil logo. Interested parties can visit Asphalt Gold and adidas’ website on July 25 to purchase the ‘Adilette 22’ in ‘Carbon/Aluminum.’
Image Credit: Asphalt Gold
What Makes This Trend Stand Out
- Eco-friendly Footwear
- Using recycled materials for footwear could be a disruptive innovation opportunity.
- Affordable YEEZY Alternative
- Creating more affordable alternatives to popular footwear could be a disruptive innovation opportunity.
- Ergonomic Design
- Developing ergonomic design for footwear could be a disruptive innovation opportunity.
Sectors Adopting This
- Fashion
- The fashion industry could explore using more sustainable and eco-friendly materials to create footwear.
- Athletic Footwear
- The athletic footwear industry could create more affordable alternatives to popular and expensive sneakers.
- Footwear Design
- The footwear design industry could develop new ergonomic designs for a more comfortable customer experience.
