Car Show Massage
More Stats +/-
Top 100 Pop Culture Trends in November
30 Pizza Lover Gifts
Political Fashion Runway Statements
Messaging Deleting Features
Digital-Only Fashion Capsules
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Every automotive company at the North American International Auto Show had amazing vehicle displays that were really vibrant, cool and represented their brand. Lexus decided to have a section on their set that was solely devoted to providing massages to members of the press only. After walking around all day juggling a camera, bongos from the Jeep reveal and bags full of numerous press kits I decided I would take a break and get pampered even if it was just for 5 minutes. Despite the fact that this may appeal more to women then men, it still leaves you with the impression that Lexus is focused on luxurious comfort in their pursuit of perfection.