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Common Interest Mate Matching

Canoodle Matches People Based on Similar Facebook Likes

— January 24, 2013 — Social Media
Canoodle is effectively a social network based on your activity on another social network.

Canoodle is a dating website that matches people based on similar Facebook “Likes.” The idea is if your “Likes” are displayed on your Canoodle profile, it takes away the pressure of creating a brand new profile to promote yourself and name your interests. The site also is based on the premise that people with similar interests are better for each other than those who have nothing “in common.”

What’s also interesting about this social network is it spins off the massive Facebook activity that happens everyday. Even as the worlds of social networking continue to collide, this Canoodle exists entirely based off the activity logged on a separate social network. This may mark the future of niche social networks.
Trend Themes
1. Social Network Matchmaking - There is potential for disruptive innovations in matchmaking services by leveraging activity from social networks like Facebook to match people based on similar interests
2. Preference-based Profile Creation - Creating dating profiles based on user preferences from other social networks is an opportunity for businesses to streamline the profile creation process and increase user engagement
3. Niche Social Networks - The rise of niche social networks based on specific interests could present opportunities for businesses to create targeted advertising and specialized user experiences
Industry Implications
1. Online Dating - The online dating industry could benefit from incorporating user preferences from other social networks into their matchmaking algorithms
2. Social Media - Social media companies could explore creating niche social networks based on specific interests to increase engagement and user acquisition
3. Advertising - The rise of niche social networks presents an opportunity for businesses to create targeted advertising to reach specific demographics
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