Canned beans are a common household item in kitchens around the world and the design agency 'Gordost' created packaging in the hopes that it would offer a fresh perspective on how beans should be branded.
The packaging was designed for 'Smily' products and the cans come with different foods inside -- including corn, kidney beans, peas and navy beans. The Smily products are each packaged in small cans that feature imagery of a tin being opened to reveal the food inside. The branding looks similar to a smiling face, which is appropriate given the name of the food products.
These canned beans opt for a more playful design in order to stand out from others on the market and are successful in capturing the attention of consumers.
Why This Trend Is Growing
- Playful Packaging
- There are opportunities for companies to adopt playful packaging for common household items that can help differentiate their products from competitors and create innovative experiences for consumers.
- Anthropomorphic Branding
- Anthropomorphic branding can be used to add a unique and fun factor to everyday food products, making them more appealing to consumers.
- Whimsical Design
- Whimsical design elements such as playful icons and colors can help brands stand out from the competition and create a memorable user experience.
Industries Being Reshaped
- Consumer Packaged Goods (CPG)
- CPG companies can incorporate playful packaging designs to differentiate their products from other brands, creating a unique selling proposition for their consumers.
- Food Packaging
- Food packaging companies can experiment with unique branding and imagery to help food products stand out and capture consumer attention on store shelves.
- Product Design
- A focus on whimsical design elements can provide new opportunities for product design firms to create unique and playful solutions for their clients' products.
