Summer is so close you can almost taste it and Trader Joe's is preparing by teaming up with Campanology Brewing on a new Campanology Peach Ale.
Just as the name suggests, the new Campanology Peach Ale delivers the tart and refreshing taste of peaches in the form of a crisp pale ale. The beer is made in the style of a traditional Berliner Weisse, which means it has a light, wheaty profile with distinctly sour notes. To give this beer a fresh summer twist, Campanology Brewing has infused each batch with real peach purée, along with apple and pineapple juices. As Trader Joe's explains, "Every sip of this limited-run Ale has a bright, juicy, and inviting mix of sweet and sour, making it the ideal choice for tipping back during the sunny season of late spring/early summer."
Image Credit: Trader Joe's
Why This Trend Is Growing
- Fruit-infused Beer
- Savvy brewers can innovate by experimenting with fruit-infused beers to create refreshing taste sensations.
- Limited-run Beverages
- Beverage companies can create demand by offering limited-run beverages that cater to seasonal tastes.
- Sour Beer
- Using sour notes in beer can create a unique flavor profile that stands out in a crowded market.
Industries Being Reshaped
- Craft Brewing
- Small breweries can innovate by experimenting with fruit-infused beer recipes to create new and unique flavor profiles.
- Grocery Retail
- Retailers can capitalize on the trend for limited-run, seasonal beverages by creating exclusive partnerships with craft brewers.
- Food and Beverage
- Restaurants and bars can add to their menu by including fruit-infused beer, tapping into a growing trend for unique and flavorful drinks.
