Camp print streetwear is still going strong as many fashion-minded consumers openly opt-in for a more militantly utilitarian aesthetic. In addition, the style is easy to accessorize and quite fuss-free. Contemporary fashion brand BAPE embraces a new version of the pattern, in order to provide its customers with some creative options that will allow them to stand out.
BAPE’s camo print streetwear will be released for the upcoming Spring/Summer 2020 collection. It draws inspiration from 70s aesthetics. The whimsically colorful patterns adorn the silhouettes of fashion basics like full-zip hoodies, long-sleeves, t-shirt, and more.
The camp print streetwear is available through BAPE’s ‘ABC CAMO FLOWER’ capsule, which is considered to be “one of the label’s most recognizable.”
Image Credit: BAPE
Key Themes Behind This Trend
- Colorful Camo Print
- Opportunities for disruptive innovation in the fashion industry by incorporating vibrant and whimsical camo patterns into streetwear designs.
- Utilitarian Aesthetic
- Disruptive innovation possibilities in the fashion industry by combining military-inspired functionality with contemporary style for a utilitarian aesthetic.
- 70s Aesthetics
- Disruptive innovation potential in the fashion industry by reviving and reimagining retro 70s aesthetics in streetwear collections.
Where This Applies
- Fashion Industry
- Opportunities for disruptive innovation in the fashion industry by incorporating vibrant and whimsical camo patterns into streetwear designs.
- Streetwear Industry
- Disruptive innovation possibilities in the streetwear industry by combining military-inspired functionality with contemporary style for a utilitarian aesthetic.
- Retail Industry
- Disruptive innovation potential in the retail industry by capitalizing on the popularity of 70s aesthetics in streetwear collections.
