Caesar Lima's 'WYAO Run' ad for K-Swiss is what shoevertising is all about. Seeing it in all of its physical glory motivates me to buy the shoe before even trying it on.
Choosing built, lean and in-shape models to showcase these athletic shoes is definitely a successful aspect to this Caesar Lima's 'WYAO Run' ad. The models don't only look gorgeously built, but healthy as well. Check out the steamy photos in the featured gallery and see for yourselves.