Caesar Lima's 'WYAO Run' for K-Swiss Features Ripped Runners
Michael Hines — June 8, 2010 — Fashion
References: behance.net & photographyserved
Caesar Lima's 'WYAO Run' ad for K-Swiss is what shoevertising is all about. Seeing it in all of its physical glory motivates me to buy the shoe before even trying it on.
Choosing built, lean and in-shape models to showcase these athletic shoes is definitely a successful aspect to this Caesar Lima's 'WYAO Run' ad. The models don't only look gorgeously built, but healthy as well. Check out the steamy photos in the featured gallery and see for yourselves.
Choosing built, lean and in-shape models to showcase these athletic shoes is definitely a successful aspect to this Caesar Lima's 'WYAO Run' ad. The models don't only look gorgeously built, but healthy as well. Check out the steamy photos in the featured gallery and see for yourselves.
Trend Themes
1. Influencer Marketing - Utilizing influential fitness models in advertisements can create a strong connection between the brand and consumers.
2. Body Positivity - Promoting images of healthy and diverse body types in advertising can help create a more inclusive and positive brand image.
3. Virtual Fitting - Implementing virtual fitting technologies can enhance the online shopping experience for athletic shoes, allowing consumers to visualize the fit before purchase.
Industry Implications
1. Athletic Footwear - Using physically fit models in shoevertising campaigns can disrupt traditional marketing approaches and appeal to fitness-conscious consumers.
2. Fitness Apparel - Adopting body-positive advertising strategies can differentiate brands in the competitive fitness apparel industry and resonate with a wider range of consumers.
3. E-commerce - Integrating virtual fitting technology into online platforms can revolutionize the way customers shop for athletic shoes, providing a unique and convenient shopping experience.
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