Blue Stripes Urban Cacao is a wellness-focused brand specializing in pantry staples like Whole Grain Cacao, 100% Hazelnut Cacao Butter, Cacao Keto Dessert and Keto Energy bites, its raw chocolate bar products and its range of Cacao Water beverages.
The Cacao Water range is available in three flavors -- Just Cacao, Cascara & Cinnamon, Chili, Lime & Cardamom -- with each available in 10.5 oz bottles sold in a pack of 6. Each beverage is an "antioxidant plant-based water made from cacao fruit" and features refreshing natural ingredients. While Just Cacao boasts refreshing "lemon notes with a tropical hint of vanilla orchid flower," Cascara & Cinnamon is infused with coffee and cacao fruits and cinnamon. Lastly, the Chili, Lime & Cardamom water boasts a blend of spiced and tropical fruit flavors.
Why This Trend Is Growing
- Plant-based Beverages
- The rise of plant-based diets and the demand for healthier beverage alternatives provides an opportunity for companies to create more innovative and healthy options, such as Blue Stripes Urban Cacao's Cacao Water.
- Functional Ingredients
- The use of functional ingredients in beverages like cacao fruits and spices provides an innovative way for companies to offer consumers unique and health-focused beverage options.
- Raw Food Products
- Blue Stripes Urban Cacao's range of pantry staples and raw chocolate bar products cater to the growing demand for unprocessed, raw and natural food products.
Industries Being Reshaped
- Beverage Industry
- The introduction of innovative and functional ingredients in beverages, like cacao fruits and spices, offers a disruptive opportunity to tap into the demand for healthier beverage options and to create a unique brand positioning.
- Food Industry
- With the increasing demand for raw and natural food products, companies have an opportunity to create natural food products like Blue Stripes Urban Cacao's pantry staples and cacao keto desserts.
- Wellness Industry
- The trend towards healthy and wellness-focussed products provides ample opportunity for companies like Blue Stripes Urban Cacao to create a brand that caters to and capitalizes on this consumer preference, across different industries.
