These Burton Anon Sunglasses are a range of eyewear styles focused on delivering impressive protection from the sun that doesn't come at the expense of style. The sunglasses including the Promoter, Winderness and Advocate styles, which are each crafted with the brand's own Perceive lens technology. These lenses were previously reserved for the brand's ski goggles and deliver impressive protection from UV rays.
The Burton Anon Sunglasses are crafted by artisans in Japan and are priced starting at $230. The Wilderness sunglasses maintain a snowboarder aesthetic, while the Promoter has a lightweight titanium frame and the Advocate have a more rounded, full-formed frame. The sunglasses speak to an increase in active outdoor lifestyles and demand for ways to stay protected and stylish.
Image Credit: Burton
What's Driving This Trend
- Active Outdoor Eyewear
- The demand for eyewear that is both protective and stylish demonstrates an opportunity for companies who can incorporate high-performance materials into fashionable designs
- Perceive Lens Technology
- Expanding the use of Perceive lens technology in everyday eyewear may provide opportunities for innovation in the eyewear industry
- Artisanal Sunglasses
- Increasing consumer interest in handcrafted, high-quality products provides opportunities for eyewear companies to differentiate themselves through artisanal designs and production methods
Who This Affects Most
- Eyewear
- Eyewear companies can innovate by incorporating high-tech materials and protective technologies, as well as artisanal production methods
- Outdoor
- Companies in the outdoor industry can partner with eyewear companies to develop active lifestyle eyewear that meets the demands of consumers
- Fashion
- Fashion companies can capitalize on the trend toward stylish, high-performance eyewear by incorporating innovative materials and designs
