Burberry recently previewed their Wrap Strap Watch at the Burberry Prorsum Spring/Summer 2009 men's runway show.
The Wrap Strap Watch has an urban chic feel to it and seems to be inspired by safari colors. These classy timepieces contain military-like dials, while the hour and minute hands are in Luminova.
You can pick one of these Swiss-made, snake-like Wrap Strap Watches in Burberry stores for around $500.
Implications - With the recent economic downturn, many consumers are looking to dress casually as empathetic solidarity for their peers. The fashion industry is thus offering luxury goods with watered-down looks to meet this consumer demand. Corporations can expect their competitors to follow suit and introduce less luxurious design elements into their product lines.