Stylishly Unassuming Fashion

Girl Next Door Inspires the Burberry Prorsum Resort 2014 Collection

The Burberry Prorsum Resort 2014 collection might bring out the 'inner sassiness of the girl next door' as stated by the designer, but, unfortunately, not everyone lives beside Cara Delevingne or Karlie Kloss. Nevertheless, the fashion line does channel the approachability and elegance of Audrey Hepburn, who is perhaps the ultimate girl next door, if there ever was one.

Pairing sweaters with see-through pencil skirts, embellished trenchcoats with white wedge booties and lace tops with basic trousers, the Burberry Prorsum Resort 2014 collection is quite the treat. Style.com notes, "They seemed to be tipping the cap to a slightly screwy glamour, even screwier when it was expressed in cotton tees weighed down with big, shiny embellishments." The line makes the transition season an interesting one.

Next-door Elegance
The trend of unassumingly elegant fashion inspired by ambient icons with relatable and approachable aesthetics
Slightly Screwed Glamour
The trend of adding subtle, eccentric touches to classic, elegant fashion pieces
Transitional Treat
The trend of making the transition between seasons interesting with creatively styled fashion pieces

Where This Applies

Fashion
Innovative designers can benefit from creating fashionable pieces that combine simplicity with approachability and eccentricity
Retail
Retail industry can capitalize on the trend by highlighting the 'girl next door' aesthetic as the new standard for elegant, everyday fashion
Marketing
Marketing can benefit by showcasing the emotions of casual elegance, unassuming confidence, and relatability when advertising to a 'girl next door' audience
SCORE
3.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 50%
Activity 53%
Freshness 8%