The latest Burberry Fall/Winter 2019 campaign unveils its seasonal pre-collection designed by Riccardo Tisci and it features a plethora of traditionally tailored designs alongside reimagined heritage fashion goods. The formal looks include the topstitch coat in black, the camel tonal single breasted coat, pinstripe wool suit, and more.
All of the designs are rooted in the fashion house's traditional aesthetics but elevated to meet a modern design as well. Some of the more contemporary goods this season include the large silk puffer scarf in orange, the khaki nylon trench coat, and the Thomas Burberry Monogram printed jacket. Tisci states that Iām focusing on establishing our codes through archive prints, house colors and iconic outerwear, while cementing the new themes I set out in my first season, including the Thomas Burberry Monogram, evening wear and tailoring.ā
Image Credit: Mark Borthwick
Key Themes Behind This Trend
- Tailored Heritage Fashion
- Disruptive innovation opportunity: Integrating traditional aesthetics with modern design to create a new generation of heritage fashion.
- Reimagined Heritage Goods
- Disruptive innovation opportunity: Updating and revitalizing classic fashion items with contemporary elements and materials.
- Archival Prints and Iconic Outerwear
- Disruptive innovation opportunity: Utilizing archive prints and iconic outerwear to establish brand identity and create new fashion trends.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Embracing traditional aesthetics while incorporating technological advancements to create cutting-edge fashion.
- Luxury Goods
- Disruptive innovation opportunity: Leveraging heritage fashion and craftsmanship to create unique and high-end luxury products.
- Textile and Apparel Manufacturing
- Disruptive innovation opportunity: Innovating production processes and materials to meet the demand for tailored heritage fashion.
